The Row Bags: The Entire Line, Priced and Set Out
With most luxury handbags, the maker is broadcast before the eye has finished its work. The Row works from the other end, and nearly everything about how its bags are designed, priced and resold follows from that single decision. Mary-Kate and Ashley Olsen founded the brand in 2006 and borrowed the name from Savile Row in London, the street that gave tailoring its vocabulary of restraint. The company is based in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. The brand’s own stores are found in Los Angeles, New York, London, Paris and Amagansett, while the rest flows through the brand’s own webstore and a tight list of stockists. Read this as a row bags overview, covering the families that matter, the specifications that divide them and what each one costs. Every figure below is a market price observed in 2026 rather than an official price list, because the brand publishes no such list.
Identifying a The Row Bag When There Is No Logo
With no exterior logo plaque and no monogram on any style, identification falls to silhouette, proportion and construction. Low on the side of the bag you will find a small, discreet exterior stamp made to read as part of the leather rather than stand out against it, with the row bags a second stamp placed within the interior. Because the hardware is palladium-plated and finished matte or brushed, it reads as weight rather than catching every lamp in the room. The linings are specified as materials in their own right: nappa, lambskin, calfskin and cotton herringbone appear where most houses would print a logo jacquard. The same instinct that governs the label’s tailoring, where a garment is judged by its line rather than its label, is applied without dilution to the bags. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages state Made in Italy.
- No exterior plaque, monogram or branded hardware of any kind
- Fittings are palladium-plated and matte or brushed, never high-polish gold tone
- Lining materials run to nappa, lambskin, calfskin or cotton herringbone
- One small exterior stamp low on the side, plus a crisp interior stamp
The Margaux Family: The Line-Up, and Why Shopping It Is Hard
The majority of buyers think of the Margaux first, and it is equally the hardest part of the collection to shop at present. At an observed $3,650, the Soft Margaux 10 pairs 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. Specification runs to an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. The Soft Margaux 12 repeats the same construction at $4,350, runs 12 x 9 x 7.5 inches and gains a zip pocket. At $4,900, the Margaux Shoulder 12 is a different animal, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels at 14.75 x 9 x 5 inches. There is also a Margaux 17 in leather and canvas at Selfridges, plus a Soft Margaux 15 in circulation, though no reliable retail price is documented for either. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now occupy its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags Compared
The Park family is the commercial engine of the line and the most common first purchase. The N/S Park Tote goes Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, and the range within a size tracks material and finish rather than capacity. Small and Medium Park Tote sit at $1,450 to $1,620, the Park Tote Three takes $1,750 to $2,400, and $2,490 gets you the XL Park Tote. Prices for a The Row tote bag rise steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. Among the top handles, suede bites hardest: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. At $3,990 for Ida, $4,400 apiece for Elise and Agnes 12 and $5,180 for the Iowa Duffle, the group sits high, though Idaho keeps the low end honest at $1,420. From Lori at $1,350 and the 90’s Shoulder at $1,450, shoulder styles rise through Alix at $1,900 and Parker at $2,900 to Jean Shoulder at $3,900, a spread as wide as the totes.
The Entry Tier: Small Bags and Clutches
The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. At $1,090 the 90’s Bag has become the collection’s low-key cult favourite; the Half Moon is observed at $1,390, and one stockist lists a leather variant at $1,690. Since sources conflict on the Half Moon’s dimensions, work from the official 8 x 13.5 x 2.5 inches and allow for other listings to differ slightly. The Bourse Clutch, $1,590, makes the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Below it sit the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above that you find the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
Price Bands Summarised
It is possible to shop the collection by three bands, and those bands stay true across every category. The entry band runs roughly $590 to $1,500 and is where most buyers meet the brand. The middle band, roughly $1,550 to $3,500, holds the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, holds where the Margaux family, the India and Agnes top handles and the Marlo totes belong. Across all three bands, a single rule applies: suede consistently carries a premium over calfskin on the same silhouette. Simpler still is the second rule, which is that the number in a bag’s name is its width in inches.
| Tier | Range observed in 2026 | Representative bags |
|---|---|---|
| Entry level | $590 up to $1,500 | 90’s Bag $1,090, Half Moon $1,390, Double Travel Wallet $590 |
| Middle | $1,550–$3,500 | Parker $2,900, N/S Park Tote Small $1,550, Bourse Clutch $1,590 |
| Upper band | $3,600–$6,900 | Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
No Longer Sold New: Archive Models You Will Only See on Resale
A large part of the label’s reputation rests on bags no longer sold new, and knowing them changes how you read the secondary market. Best known of all is the Bindle, a suede shape carrying raw-cut trims, a knotted detail and an open top, reportedly retailing around $1,190; the Bindle Three comes next, with a padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. The Devon is a compact structured top handle in polished saddle leather with a top zip, a hidden shoulder strap and decorative stitching. At approximately 9 x 12.5 x 5.25 inches, the Camden joins grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. Also doing the rounds are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
Resale, Authentication and Everyday Care
The resale picture is remarkably strong, though it should be read as observed market behaviour rather than investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. The strongest single result was the N/S Park Tote at 146 percent, with the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent, all ahead of the brand-level number. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. Because the brand operates no public authenticity coding, anyone hunting The Row for sale second hand must judge by stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Work from the material, since no brand-issued care protocol exists: soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.
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